When it comes to developing a social media strategy that is heard above all the noise and engages your target market, you need:
- Something to say – The right content that speaks to the needs of your target market. If you don’t have something to say, it is better to not say anything than to just fill space. Your target market has enough trouble filtering through all the noise out there.
- The right timing – Messages at the right time and day, and at the right frequency is extremely important. This depends on your target market.
- A monitoring strategy – When your target market is engaged, you can learn a lot from your target market.
- A response strategy – Keep in mind that social media is all about developing a conversation that engages your target market. The last thing that people want to here when they have a question is (-insert cricket noise here-).