Content Marketing: STANDOUT Above the Noise

Content Marketing – Going Beyond Noise Creation In today’s mobile, everyone connected everywhere we go; marketers have a tremendous opportunity to reach their target market or markets. With this opportunity comes a downside. The downside is noise. People are being pelted continually with messaging about a wide variety of products: Some they might be interested… Read More Content Marketing: STANDOUT Above the Noise

Steve Jobs Listened to His Customers with a Different Focus

I recently an article on Linkedin stating Steve Jobs didn’t listen to his customers and how listening to your customers stymies innovation. Everything stated in this article is absolutely true; however, I disagree. Steve Jobs was once quoted as saying “It’s really hard to design products by focus groups. A lot of times, people don’t… Read More Steve Jobs Listened to His Customers with a Different Focus

Introducing Mazza Marketing and Communications Consulting Blog!!!

Mazza Marketing adds a new dimension to marketing and provides flexible solutions for: – Start-up companies operating on a shoestring budget – Existing companies operating with shrinking budgets and staff – Small to large companies who just need extra help Let’s get you started and help you come up with the right combination of marketing… Read More Introducing Mazza Marketing and Communications Consulting Blog!!!