Current State of the 3D Theatrical Market In March 2020, the Theatrical Market Statistics for 2019 were released by the Motion Picture Association of America. MPAA THEME Report provides the numbers for both theatrical and home entertainment. This report shows that there is still a desire from some of the top movie producers with 17… Read More 2019 MPAA THEME Report and what the numbers mean for 3D
3D, Virtual Reality (VR), and Augmented Reality (AR) offer a variety of technologies for content creators to tell their stories and for audiences to experience these stories. Each provides the user with a different immersive experience and a real marketing effort, lacking in the past, to move from the early adopter stage to mass acceptance.… Read More Marketing 3D and other xR Products for the Consumer Market – Reaching a Skeptical Market
Positioning xR Technologies (3D, VR, AR) 3D (stereoscopic), Virtual Reality (VR), Augmented Reality (AR) and even 2D each offers a different visual experience and a different amount of immersive experience for the end user. By combining these different experiences with different viewing platforms and different screen sizes, the amount of immersion and the size of… Read More xR – for Different Immersive Viewing Experiences
When it comes to developing a social media strategy that is heard above all the noise and engages your target market, you need: Something to say – The right content that speaks to the needs of your target market. If you don’t have something to say, it is better to not say anything than to… Read More Social Media Strategy
Moving away from Hype to Mass Adoption Introducing different advanced graphics for mass acceptance is not as simple as producing a cool technology. It is going to take “demand generation.” 3D, Virtual Reality (VR), and Augmented Reality (AR) offer a variety of technologies for content creators to tell their stories and for audiences to… Read More Marketing 3D, VR, AR, and Other Advanced Graphics for the Home Entertainment Market
With the holiday season and the New Year fast approaching, it is time to take a deep breath, to spend time with our families, take stock of our lives, and prepare for a new and prosperous New Year. The New Year seems to be an opportune time for many people to make both personal and… Read More I Love the Smell of Possibilities in the New Year
I have found two significant mistakes in most marketing content published today. These two mistakes subliminally cast doubt on whether your product meets the target market needs and can be found in much of the technology products content for either b2b or consumer markets. Whenever I edit client’s contents, I immediately search out these mistakes.… Read More Words to Avoid in Marketing Content
2015 was a very big year for 3D movies with 63 features released. This includes both major releases and some releases only released in specific markets. It appears that 2016 has 37 3D features planned for release at this time. I found an excellent list listed at: https://en.wikipedia.org/wiki/List_of_3D_films. The following chart shows a breakdown of… Read More 3D Movies Released in 2015 (updated)
NEW UPDATED VERSION COMING SOON! NOTE: See new post “Marketing 3D, VR, AR, and Other Advanced Graphics for the Home Entertainment Market“ With all of the advances in 3D technologies for display and content creation over the past year, I felt it was time to repost a paper that I wrote over a year ago.… Read More Marketing 3D for the Home Market -Gaining Acceptance in a Skeptical Market
Content Marketing – Going Beyond Noise Creation In today’s mobile, everyone connected everywhere we go; marketers have a tremendous opportunity to reach their target market or markets. With this opportunity comes a downside. The downside is noise. People are being pelted continually with messaging about a wide variety of products: Some they might be interested… Read More Content Marketing: STANDOUT Above the Noise
