2019 MPAA THEME Report and what the numbers mean for 3D

Current State of the 3D Theatrical Market In March 2020, the Theatrical Market Statistics for 2019 were released by the Motion Picture Association of America. MPAA THEME Report provides the numbers for both theatrical and home entertainment. This report shows that there is still a desire from some of the top movie producers with 17… Read More 2019 MPAA THEME Report and what the numbers mean for 3D

Marketing 3D and other xR Products for the Consumer Market – Reaching a Skeptical Market

3D, Virtual Reality (VR), and Augmented Reality (AR) offer a variety of technologies for content creators to tell their stories and for audiences to experience these stories. Each provides the user with a different immersive experience and a real marketing effort, lacking in the past, to move from the early adopter stage to mass acceptance.… Read More Marketing 3D and other xR Products for the Consumer Market – Reaching a Skeptical Market

xR – for Different Immersive Viewing Experiences

Positioning xR Technologies (3D, VR, AR) 3D (stereoscopic), Virtual Reality (VR), Augmented Reality (AR) and even 2D each offers a different visual experience and a different amount of immersive experience for the end user. By combining these different experiences with different viewing platforms and different screen sizes, the amount of immersion and the size of… Read More xR – for Different Immersive Viewing Experiences

Marketing 3D, VR, AR, and Other Advanced Graphics for the Home Entertainment Market

Moving away from Hype to Mass Adoption   Introducing different advanced graphics for mass acceptance is not as simple as producing a cool technology. It is going to take “demand generation.” 3D, Virtual Reality (VR), and Augmented Reality (AR) offer a variety of technologies for content creators to tell their stories and for audiences to… Read More Marketing 3D, VR, AR, and Other Advanced Graphics for the Home Entertainment Market

Marketing 3D for the Home Market -Gaining Acceptance in a Skeptical Market

NEW UPDATED VERSION COMING SOON! NOTE: See new post “Marketing 3D, VR, AR, and Other Advanced Graphics for the Home Entertainment Market“ With all of the advances in 3D technologies for display and content creation over the past year, I felt it was time to repost a paper that I wrote over a year ago.… Read More Marketing 3D for the Home Market -Gaining Acceptance in a Skeptical Market

Content Marketing: STANDOUT Above the Noise

Content Marketing – Going Beyond Noise Creation In today’s mobile, everyone connected everywhere we go; marketers have a tremendous opportunity to reach their target market or markets. With this opportunity comes a downside. The downside is noise. People are being pelted continually with messaging about a wide variety of products: Some they might be interested… Read More Content Marketing: STANDOUT Above the Noise